Humor In Advertising

At its best humor is.

Humor in advertising. Humor often stands out from other marketing and advertising attempts because it s naturally colorful. Any campaign you work on has the objective of selling. It s not about a button. Make the product the hero.

But if you break down the process sales never come first. By emma mulcahy 27 june 2019 14 44pm kfc gbk spotify revolut using humor in marketing is a tried and tested strategy for brands to ensure that their campaign is impactful and remains memorable. A man walks into a bar and notices a sign advertising world famous punch the man thinks awesome. In other words consumers may be familiar with and have good feelings towards the product but their purchasing decisions will probably not be affected.

Federal express s long running if. Another point to consider when using humor in advertising is that different things are funny to different people. I love punch he approaches the bartender and asks hey barkeep saw your sign. Humor in advertising tends to improve brand recognition but does not improve product recall message credibility or buying intentions.

Marketing people misunderstand. Make sure the humor exalts the brand not the copywriter. Make the gag relevant. I d love some punch the bartender replies sure thing buddy you just have to wait in the line.

The humor should always reinforce the brand promise. Humor is by no means a guarantee of better ads but its effect can be enhanced with careful consideration of the objectives one seeks to achieve as well as the audience situation and type of humor. The reason why many advertising and marketing experts suggest you do use humor is because it s fundamental to forming positive relationships. We buy from people we like and humor is the easiest and fastest way to get there.